Introduction: When my brother and I were kids, my mother would collect a bunch of postcards from our local art museum to assemble a scavenger hunt for us. We would find the works of art based on the postcards we'd been given, then answer a series of questions she'd posed about each work. It was her way of getting her kids interested in visiting the art museum (this is what it's like to be raised by a teacher!) For my degree project, I wanted to capture that sense of fun while also connecting museum visitors to artworks they might otherwise ignore.
Interactive: Art Deck Oh! draws inspiration from vending machines, photo booths, museum gift shops, and tour guides to create an interactive portal for museum visitors. The interactive element is a means to an end: the museum visitor ultimately walks away with a tour (seemingly) made just for them.
Below is a short video that demonstrates how the prototype might work:
Print: The printed tour cards are double-sided: on one side is a cropped photo of the artwork, on the other side is relevant information about the piece, the artist, and a rough indication of where it can be found within the museum. Details about the appearance and whereabouts of the artwork are deliberately obscured to retain some mystery about the artwork the visitor is being directed toward. For this reason, the tour has an element of the scavenger hunt to it.
Print Alternative: Paper can be messy and cumbersome, whereas smartphones are ubiquitous and provide a seamless point of delivery. If a user wanted a digital version of the tour, all they would need to do is hold their phone up to the Art Deck Oh! screen and download simple JPG versions of the tour cards into their phone's default photo gallery (using NFC technology). Since these galleries are already equipped with sharing functions that the user likely already knows how to use, the tour can easily be shared across social media -- quickly expanding the reach of both the Art Deck Oh! project and its museum host.
Process Book: The complete contents of the process book can be viewed on Issuu. // Spring 2014.